Ole Herland

About me

Builder, thinker, technology enthusiast

I'm the founder of Iniva — a small software studio where we build our own products and take on a limited number of consulting engagements.

I've been lucky to experience a lot over the years. Not just sitting in one place doing the same thing, but actually exploring — trying things, learning, failing, having some success, and figuring things out along the way. It's been an adventure.

And strangely, it feels like I'm just getting started.

This site is a place where I think out loud. I want to be more transparent about what I'm building, how I'm thinking, and what I'm learning — and hopefully share things that are useful to others along the way.

My focus right now is building Iniva into a long-term product company. We're fully bootstrapped, with no investors, which gives us the freedom to think long term and build things we actually believe in — not just chase short-term outcomes.

I care a lot about building software properly. Simple, useful, and something that holds up over time. Most of what I do is centered around writing code, shipping products, and working closely with a few great people.

Outside of work, I'm a dad to two fantastic girls and spend a lot of time with my wife. That balance matters to me.

Get in touch

If you want to follow along or get in touch: