Using Momentum as Leverage

Oct 15, 2025 4 min

Lately, I’ve been thinking a lot about how momentum can be used as leverage. More specifically how it can be used in my own life as leverage.

For a long time I’ve felt stuck — trapped in this bubble where I kept searching for something or someway to get me to where I want to be. Like there is something missing. I’ve consumed many books, articles, videos and podcasts, yes. But I’ve also built multiple businesses both successfull and unsuccessful.

So it’s not like I haven’t moved. Or haven’t done anything right. But I’ve still felt like I’m just swimming around in the first level of life. Like I can’t break through that glass ceiling - to where I want to go.

I’ve been doing a lot of soul searching and thinking. I finally think I’ve found one of the gems that is needed in order to get to where I want to go. Momentum. Raw momentum.

Stop overthinking. Stop overengineering. Stop perfecting. Stop making everything scalable. Stop procrastinating. Stop listening to motivation. Stop with writing down every plan and every strategy.

Start building first versions. Start marketing. Start writing. Start releasing. Do it, do it fast, and don’t look back.

This momentum has given me the ability to get shit done. In volumes.

Long story short. I started over again with a clean slate in 2024-08. I built up a consulting portfolio so I have a stable income for me and my family, and now I’ve released my first product. With the entire loop. Product, marketing, sales, partnerships, Ads, funnel, etc. One full loop.

Today I created this website. On one day. With everything. Products, this post, about me page, rss feed, hosting, etc. While doing this, my product chugged along.

Making money and running ads - in the background. Humming along.

This is what I’m talking about. The momentum. Now I’ve finally started to build up “legacy” that I can stand on while I do the next thing.

it’s like having the dishwasher going while you clean the floors. You get parallel action going, that gives you more speed, more leverage, more momentum.

~Ole Herland